Journal Articles

Management (Montevideo)

Published by AG Editor (Uruguay)

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Improving village tourism marketing through the implementation of smart digital platforms: An Applied study in Indonesia; Mejorando el marketing del turismo rural mediante la implementación de plataformas digitales inteligentes: Un estudio aplicado en Indonesia

Article Open Access
Introduction: village tourism has the potential to enhance the local economy, preserve cultural heritage, and ensure sustainability. However, several tourism villages in Indonesia suffer from a lack of visibility, poor marketing strategies, and Low digital presence. Hence, this study aimed to design…