Journal of Applied Communications

As career opportunities in the agricultural industry continue to increase, there is an ongoing need for trained graduates to meet workforce demands. Though technical knowledge is important, agribusiness organizations have emphasized the importance of higher-order behavioral skills, such as problem-s…

Agricultural communications scholars do not use a national research agenda to guide their research, which could be limiting the impact and rigor of the discipline. In this commentary, we argue that agricultural communications scholars should adopt the science communication research agenda published …