Marketing Intelligence and Planning

Purpose: The purpose of this paper is to explore how post-92 UK universities perceive and manage market orientation (MO) in their export operations of educational services to international students (i.e. export market orientation (EMO)) in the context of international student recruitment. Design/met…

Purpose: The purpose of this paper is to inform the development of vocationally focused marketing curricula by identifying the employability attributes required from new and early career marketing graduates. Design/methodology/approach: Existing literature was used to develop a matrix of previously …