Forecasts for travel to and from South East Asia in the next 20 years indicate large growth in tourists and hotel infrastructure but a shortage of skilled personnel. Fast-track training solutions together with competences to handle digital economies and global mobilities are required. This chapter attempts to understand the institutional context for university investment in hospitality experiential learning by developing a theoretical framework of the decision-making process. An analysis of literature, university documents and selected interviews with key stakeholders were undertaken. The study draws from institutional theory and the isomorphic behaviour of institutional members. This framework encompasses the many forms of experiential learning, including fully captive hospitality facilities; limited service on-campus facilities; internships, work-based placements; simulations and case studies. A typology has been developed that depicts four main approaches to experiential learning investment. The results suggest that South East Asian countries, such as Thailand, may adopt isomorphic behaviours to fit the global institutional context or could stand firm on their approach to experiential learning. The framework further provides a benchmark for future studies to compare current activities with other regions, best practice suggestions and future timeframes within an institutional context. © 2019, Springer Nature Singapore Pte Ltd.
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