Convention and exhibition management is a practical and emerging new major in colleges and universities. Students are required to master strong practical and comprehensive coordination skills. However, the professional demand of the convention and exhibition industry cannot be met under the traditional general education training model. Hence, the present study combines the professional work-oriented undergraduate training with the cooperative education concept and proposes the industry accreditation plus government advisory cooperative undergraduate training model. In addition, a school–enterprise dual-element student training system is built. The key realization path of the "four in one" of the government, school, industry, and students with students as the core is carried out combined with path–goal theory. The cultivation model proposed in this paper is approved and recognized by both students and enterprises. The reformed cultivation model improves the overall quality of graduates and the satisfaction of employers. This model can better meet the expectations from graduates of convention and exhibition majors in modern society compared with the traditional education model. © 2019. International Journal of Emerging Technologies in Learning. All rights reserved.
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