Purpose-The purpose of this study is to explore the focus and strategies used by public universities in Malaysia, for enhancing their graduates' competency level as well as suggesting ways to reduce unemployment among university graduates. This study aims to identify the focus and strategies of public universities to enhance graduates' competency level, as well as their key challenges. Methodology-The study used an exploratory research approach by applying a qualitative method. Data were collected through faceto-face interviews with expert informants such as a deputy vice chancellor of academic affairs, directors of graduate employability, and representatives from the alumni centre of eight selected public universities in Malaysia. Data from information provided by informants were analysed using content analysis. Findings-The results show detailed explanations and practical roles of Malaysian public universities in enhancing graduates' competency level and subsequently securing their employability by meeting market demands. However, this paper argues for stronger changes and reforms at the institutional level to support the degree of competency among graduates, such as improving teaching methods and programmes offered. Furthermore, university-industry collaboration also needs to be strengthened to develop a competitive and capable talent in the country. Significance-The paper extends the strategies and focuses that have been implemented by public universities by providing more detailed and practical solutions to ensure that curriculum designs are more effective in supporting the development of graduate competency. Study findings are useful for improving universities' strategies and implementation, to pursue a balanced quality of education in developing future talent. © Universiti Utara Malaysia Press.
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