Conference paper 2021

Research on the training model of marketing professionals under the background of internet + big data

MY
Ma, Yanyang
Proceedings - 2021 International Conference on Artificial Intelligence and Electromechanical Automation, AIEA 2021
Conference · pp. 281-285
Abstract

Marketing is a specialty that closely fits the practice of social development. In order to effectively cultivate high-quality and innovative talents for social needs, colleges and universities should fully and comprehensively grasp the development trend of Internet + big data, and it is effective construct a scientific training system to effectively improve the overall effectiveness of talent training. In the process of cultivating marketing professionals, colleges and universities should fully cater to the development needs of the Internet + big data, effectively construct a refined talent training program, and consolidate the actual results of training. © 2021 IEEE.

Keywords

Author Keywords

Internet + big data Marketing major Talent training model

Index Keywords

Commerce Marketing Big data Colleges and universities Training model High quality Talent trainings social development Internet + big data Marketing IS Marketing major Marketing professionals Talent training model
Author Affiliations
Xichang University, Xichang, Sichuan, China
Funding & Acknowledgements
No funding information
References 6 References
1 Vocational and Technical Education, (2018)
2 Heilongjiang Animal Husbandry and Veterinary Medicine, (2016)
3 Education and Occupation, (2015)
4 Knowledge Economy, (2020)
5 Cooperative Economy and Technology, (2020)
6 Invention and Innovation Vocational Education, (2020)
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