Article Gold Open Access 2022

Enhancing cosmetology students’ communication skills in Malaysian upper secondary vocational education program

International Journal of Evaluation and Research in Education
Journal · Vol. 11 · Issue 1 · pp. 260-271
Abstract

The quality of beauty treatment services will be evaluated by the clients subjectively whether they are satisfied or otherwise with the services provided. However, the reports and complaints related to customer dissatisfaction when receiving beauty treatment services at beauty centers are increasing. Unfortunately, the suggestions for improvement from the previous studies are still insufficient. Therefore, this study was conducted to examine the importance of proficiency in communication skills and the need for training modules in the teaching and learning process (T&L). It is required to improve communication skills among cosmetology students for Upper Secondary Vocational Education Program (USVEP) in beauty arts course. The data were collected through the interview method on six USVEP teachers and a beauty salon entrepreneur. The findings of the study found that the proficiency in communication skills among the cosmetology students is an important requirement for employers in selecting their employees, increasing customer loyalty and the customer’s frequency to visit beauty salons, and maintaining the excellent performance of cosmetology students in the workplace. In addition, there is also a high demand for the development of communication skills training modules in helping cosmetology students to constantly updated with new knowledge and skills needed from time to time. Therefore, adequate training is required to improve the competency in communication skills among the cosmetology students. © 2022, Institute of Advanced Engineering and Science. All rights reserved.

Keywords

Author Keywords

Vocational education Customer satisfaction communication skills Cosmetology students Training module

Index Keywords

Author Affiliations
Malaysia Research Institute for Vocational Education and Training (MyRIVET), Batu Pahat, Malaysia, Department of Professional Education and Postgraduate, Universiti Tun Hussein Onn Malaysia, Batu Pahat, Johor, Malaysia
Department of Family and Consumer Science, Universiti Pendidikan Sultan Idris, Tanjong Malim, Perak, Malaysia
Department of Professional Education and Postgraduate, Universiti Tun Hussein Onn Malaysia, Batu Pahat, Johor, Malaysia
Department of Professional Education and Postgraduate, Universiti Tun Hussein Onn Malaysia, Batu Pahat, Johor, Malaysia, Department of Family and Consumer Science, Universiti Pendidikan Sultan Idris, Tanjong Malim, Perak, Malaysia
Funding & Acknowledgements
Universiti Tun Hussein Onn Malaysia, UTHM
Grant: E15216
Communication of this research is made possible through monetary assistance by Universiti Tun Hussein Onn Malaysia and the UTHM Publisher’s Office via Publication Fund E15216. The authors would like to thanks to the Ministry of Higher Education, Malaysia for the study sponsorship.
Ministry of Higher Education, Malaysia, MOHE
Communication of this research is made possible through monetary assistance by Universiti Tun Hussein Onn Malaysia and the UTHM Publisher’s Office via Publication Fund E15216. The authors would like to thanks to the Ministry of Higher Education, Malaysia for the study sponsorship.
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