Article 2023

Motivations to Study Culinary Arts in the Brazilian Context

DO
de Oliveira, Bruno Santucci
 BJ
Bauer, Jonei Eger
 MA
Mattia, Adilene Alvares
 SA
Sohn, Ana Paula Lisboa
Journal of Hospitality and Tourism Education
Journal · Vol. 35 · Issue 2 · pp. 169-178
Abstract

This study aims to investigate the motivations for undergraduate students to pursue studies in culinary arts. The research consists of a mixed methodology, a survey with 94 students from 64 different Brazilian universities, and two focus groups, one group with ten students and one group with twelve students. The students were in their last year of university. The results show that the motivations to pursue a culinary arts degree are related to personal interest, field attractiveness, university degree, and the growing emphasis on culinary shows. The contribution of this research is its innovative approach to examine why students are studying culinary arts. © 2022 ICHRIE.

Keywords

Author Keywords

motivation Higher education culinary arts studying

Index Keywords

Author Affiliations
Department of Tourism and Hospitality, Universidade do Vale do Itajai, Itajai, SC, Brazil
Funding & Acknowledgements
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior, CAPES
This work was supported by the Coordenação de Aperfeiçoamento de Pessoal de Ensino Superior (CAPES), Brazil.
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