Conference paper 2023

STUDENT CAREER MANAGEMENT AND BUILT EMPLOY-ABILITY CAPACITY: EXPLORING THE ROLE OF STUDENT RELATIONSHIP MANAGEMENT

International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies"
Conference
Abstract

The current study responds to the call by extant literature, on the need for universities to establish improved practises that can better facilitate graduate transition to the labour market. So far, most employability studies in the global south are descriptive and have focused mainly on the curriculum taught in various universities, its inadequacies, and the need for policy transformation towards higher education. Few other studies have called for set up of development centres, guidance, and counselling offices or even career offices to better build students employability capacity. And where career offices are set up, there are still arguments concerning low quality and unavailability in universities. Considering the case of nascent and yet-to-be developed career offices, the question of service design that fits into actor career needs is of concern. This study sought to address this problem using concepts of student career management, customer (student) relationship management and employability capacity building. Qualitative approach involving focus group discussion was used in data collection. Out of four practises established, self-career management and basic communication resonate with existing student career management practises for employability capacity building. The study recommends ways in which student relationship management can be embedded in student career management by universities. © 2023 International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Hu. All Rights Reserved.

Keywords

Author Keywords

employability social media capacity building student career management student relationship management

Index Keywords

Employment Students 'current employability Labour market Capacity building Social media Information use Information systems Social networking (online) Career management Policy transformation Relationship management Student career management Student relationship management
Author Affiliations
Universität Leipzig, Leipzig, Sachsen, Germany
Mount Kenya U., Thika, Kenya
Funding & Acknowledgements
No funding information
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Document Identifiers
  • EID 2-s2.0-85192551701
  • Language English