A basic problem of learning through online media during the COVID-19 is a lack of attractive learning models, so that it can reduce students' creativity and learning motivation. The application of the project-based learning model is one of the models which can overcome problems of creativity and student learning motivation in online learning. This study aimed to examine the effect of implementing a project-based learning model to increase students' creativity and online learning motivation in the creative products and entrepreneurship subject in the automotive vocational major. One of the Quasi-experimental research, Pretest-Posttest Control Group design was applied. A total of 146 vocational education students in the automotive department were selected to be involved as research samples. The observation method was used to collect data on creativity and learning motivation at the pretest and posttest using an instrument that was arranged based on the indicators in the dependent variable. The collected data were analyzed through paired sample and independent sample t-test, which were first tested for analysing prerequisites then finding mean difference. The results of data analysis showed that the project-based learning model application was proven to be significant in increasing students' creativity and online learning motivation in the creative products and entrepreneurship subjects. The learning model is significantly superior to the previous conventional model. The project-based learning model is very important to be applied in online learning in the automotive department, particularly in the creative products and entrepreneurship subject. © 2023 Author(s).
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