Article 2023

TikTok for developing learning motivation and oral proficiency in MICE learners

GS
Gao, Sunyu
 TY
Tsai, Yiying
 HJ
Huang, Jianhao
 MY
Ma, Yanxia
 WT
Wu, Tailiang
Journal of Hospitality, Leisure, Sport and Tourism Education
Journal · Vol. 32 · Art. 100415
Abstract

This study aimed to investigate the efficacy of TikTok as a video aid on MICE (Meetings, Incentive Travel, Conferences and Exhibitions) learners' learning motivation and oral proficiency. The study sample include 60 MICE learners. Participants were equally divided into control and experimental groups, with 30 MICE learners in each group. The experimental group was taught with TikTok, while the control group was instructed by traditional teaching methods. Pre-test and post-test were performed for both groups. The survey results showed that MICE learners who underwent the TikTok experiment had significantly improved learning motivation and oral proficiency compared to their counterparts who used only the traditional teaching method. This study proposed to embed TikTok as a video aid in the classroom for MICE education to improve learning motivation and oral proficiency among MICE learners. © 2023 Elsevier Ltd

Keywords

Author Keywords

quasi-experimental design learning motivation TikTok MICE Oral proficiency

Index Keywords

Author Affiliations
Dhurakij Pundit University, Bangkok, Thailand
Department of International Business, Tamkang University, Taipei, Taiwan
Tainan University of Technology, Tainan, Taiwan
Funding & Acknowledgements
No funding information
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