In today's education, student success still is one of the central objectives pursued by different higher education institutions, including the Application-oriented colleges or universities. Reports show that these schools make a great contribution to social and economic development and they are influenced by the forces driving change in the various sectors, including education, industries, and society. Literature shows that engagement has an essential role for students' achievement. Indeed, there is a consensus that student engagement is one of the key contributors to reinforcing learning and retention. To learners enrolled in these universities, creativity is of paramount importance, as well. More specifically, given that students are seen as the main contributors to societal development, universities have been seeking to foster creativity among individuals by establishing creativity-nurturing programs. As creativity is significant in education these days, the present study attempts to consider the conception of creativity and its role in how it can assist in cultivating student engagement and success in Application-oriented Colleges. Accordingly, some educational implications are offered for educators, learners, and syllabus designers. © 2023
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