The objective of this research was to develop an instructional model to enhance digital technology and digital content development skills. The model consisted of four components: lectures, hands-on exercises, group projects, and online learning resources. To identify the underlying components of the model, factor analysis was conducted. The factor analysis results showed that the four components explained a cumulative 90.2% of the variance in the learning model. The learning model was delivered over 16 weeks and covered topics such as digital technology basics, graphics and animation design, virtual learning technology, digital content marketing, collaboration and communication tools, social media and digital marketing, and ethics and privacy in the digital world. The model’s effectiveness was assessed using quantitative and qualitative methods, including t-tests and Pearson correlations. The results of the t-tests indicated a significant improvement in both digital technology skills and digital content development skills after participation in the learning model (p < 0.05). The Pearson correlations further showed a strong relationship between digital technology and digital content development skills (r = 0.78, p < 0.01). © 2023 by the authors.
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