Basic medical sciences education is characterized by the provision of large amounts of theoretical information that leaves little opportunity for promoting student creativity or motivation. In response, the authors investigated meme-related project-based learning (PBL). Memes are humorous media that are widely exchanged online. 1477 students were requested to create memes on the scientific material they were studying in a pathology course. The project was implemented in two learning contexts (face-to-face and distance learning during the COVID-19 pandemic) over two batches of first-year medical students. The students created memes in greater numbers than requested by a mean of 5.8 per group. Students’ satisfaction and narrative perceptions were analyzed, with 66.9% reponse rate: 91.4% of students were satisfied with the PBL; 93.3% rated the learning benefit gained from creating memes as excellent and/or good, and 85.9% rated the learning benefit from their colleagues’ memes at the same level. Five themes were extracted: positive students’ attitude toward the meme PBL, better development of students’ skills, the feasibility of creating and sharing the project results, additional advantages and Challenges reported by students enrolled in meme PBL. The authors concluded that adopting meme PBL promotes students’ creativity and boosts their motivation to learn. © 2022 Informa UK Limited, trading as Taylor & Francis Group.
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