The rapid advancement of information technology demands that students possess strong digital literacy and creative skills to navigate the challenges of modern education. As a result, developing a learning model that enhances these two critical areas is essential in contemporary education. This research aims to develop and evaluate the effectiveness of the IMMARA learning model in enhancing students' digital literacy and creativity. Using a Research and Development (R&D) methodology, the study involved validation from four experts in the fields of learning design, content, media, and evaluation, along with trials conducted on Computer Education students at Dehasen University in Bengkulu. The product validation process involved four experts, each specializing in learning design, subject matter, media, and evaluation. Additionally, the research subjects consisted of undergraduate students from the Computer Education program at the Faculty of Teacher Training and Education, Dehasen University of Bengkulu with a total of 30 students in the class. The instruments used in the study included expert validation questionnaires, digital literacy assessments, and creativity evaluation forms. The validation results indicated that the IMMARA model was highly valid, with an average feasibility rating of 98.2%. Effectiveness testing through the Wilcoxon Signed Rank Test revealed significant improvements in students' digital literacy skills between the pre-test and post-test. Furthermore, creativity assessments through interactive multimedia design projects showed notable progress, with an average score classified as "Very Good." Therefore, the IMMARA model has proven to be both valid and effective in promoting 21st-century learning, particularly in improving students' digital literacy and creativity. Based on these findings, it is recommended that the IMMARA model be implemented more broadly across various academic programs and educational institutions to enhance the quality of learning in the digital age. © 2026, Malque Publishing. All rights reserved.
Author Keywords
Index Keywords
