Article 2024

Moderating Students’ Attitudes between Communication, Creation and Information Skills with Perceived Digital Competency

Pakistan Journal of Life and Social Sciences
Journal · Vol. 22 · Issue 1 · pp. 6348-6363
Abstract

The rise of digital freelancing platforms has facilitated the growth of the gig economy since the coronavirus disease (COVID-19) outbreak. Majority employees encountered significant challenges, such as retrenchment, layoffs, and firm closure. Numerous individuals were involved in the gig economy after the pandemic, as the transition require the digital skills to meet the employement demand. Rapid technological advancement is perceived to provide more benefits than disadvantages, as demonstrated by the drastically increased number of digital workers in Malaysia. The Malaysian workforce currently prefers to work in the gig economy, which has been trending due to higher job accessibility and flexibility continuously. Thus, preparing the university students with digital competency is important to prepare skilled worker to continuosly contribute to the gig economy. However, there are several challenges to create awareness and upskilling the digital competenc among university’s students. The digital competency is becoming a necessary skill set in the modern era, which has changed the education and employment landscape. The research aims to predict the communication, creation, and information skills effect on perceived digital competence with moderating of student’s attitude. There were 435 sample from local university were participated and the data collected continued to analyze structural equation models (SEMs) using Smart PLS. The measurement and structural model analysis results demonstrate that people’s perceptions of their level of competence in the digital realm are significantly influenced by their attitude, information skills, communication, and creative skills.The findings indicates the direct relationship between information, creation, and communication skills has supported perceived digital competence. However, the moderating of attitude does not moderate the relationship. The finding implies that the Malaysian Higher Learning Education including private or local universities, have to take action and strategize ways to upskill and re-skill students’ digital skills to prepare them with the digital skills for the employement demand. © (2024), (Elite Scientific Publications). All rights reserved.

Keywords

Author Keywords

digital competence communication skills Competence Attitude Creation Skills Information Skills Perceived Digital

Index Keywords

Author Affiliations
Institute of Business Excellence, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
School of Management and Marketing, Taylor's University Malaysia, Subang Jaya, Selangor, Malaysia
Funding & Acknowledgements
Universiti Teknologi MARA, UiTM
Grant: UCS(600UiTMSEL(PI5/4, 047/2022, PI5/4
Funding text 1: This work was supported by the Universiti Teknologi MARA, Selangor, under Grant UCS(600UiTMSEL(PI5/4)(047/2022).; Funding text 2: This work was supported by the Universiti Teknologi MARA, Selangor, under Grant UiTMSEL(PI5/4)(047/2022).
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