This qualitative study sought to investigate the potential role that AI-powered online learning could play in improving university students’ knowledge-based economic skills. Semi-structured interviews were conducted with seven specialized experts. In addition, social media posts, studies, and other literature related to this topic were reviewed and analyzed. The trustworthiness, credibility, and dependability of the data were verified using techniques suggested for qualitative studies. Thematic analysis of the data revealed several themes: access to knowledge and data analysis; knowledge production and dissemination skills; lifelong learning, training, and development skills; effective communication skills; interaction, collaboration, and teamwork skills; critical and creative thinking skills; technological and digital skills; and discipline and integrity skills. The suggestions presented by the outcomes center around the following: redesigning and reconstructing course plans and content; training; qualifying and motivating faculty members; developing university infrastructure; constructing effective AI models for personalized and adaptive learning; activating online learning assessment methods and immediate feedback; applying recent educational transformations; establishing a clear, well-thought-out vision, plans, and usage policies; raising awareness; and promoting a culture of lifelong learning and training. Based on the findings, recommendations are offered. © (2024), (Elite Scientific Publications). All rights reserved.
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