The objective is to enhance an understanding of how the KASH model can be used as a training tool to help managers achieve their goals of increasing individual commitment and organizational effectiveness. This study employed a qualitative method using a semi-structured interview to examine the application of the KASH model in Malaysia’s automotive industry. Thus, the population of this study consists of employees, trainers, and training managers from various departments in Malaysia's automotive industry, with a population of approximately 709,000 predicted in 2023. The KASH model is a strategy and degree of innovation that assesses a person's competence to do an individual activity with various elements or characteristics that can be categorized might make a little more sense as their level of professional commitment by constructing an efficient training program. The KASH model should be recommended and implemented in all industries to foster employee commitment to their professions. © Hemaloshinee Vasudevan, Diego Rafael Roberto Cabrera Moya, Cheok Mui Yee, Cheryl Withaneac, Ravi Nagarathanam, Hamza Syed Muhammad Ameer.
Author Keywords
Index Keywords
