Article 2024

THE ELEMENTS FOR DESIGNING AND DEVELOPING THE FRONT OFFICE INSTRUCTIONAL MODULE: FUZZY DELPHI TECHNIQUE

Journal of Institutional Research South East Asia
Journal · Vol. 22 · Issue 1 Special Issue · pp. 70-96
Abstract

Incorporating experiential learning methods into classroom activities is crucial for creating an immersive on-campus experience. Front Office students require proficiency in communication, practical skills, knowledge application, and dispositional skills. This study aims to identify the essential elements necessary to integrate scenarios and resources for designing an online scenario-based learning module named the e-SBL FOIM-ATG for front-office courses in a Community College. The research design follows a quantitative approach, utilizing the Fuzzy Delphi technique. Research data was collected through a questionnaire administered to fifteen experts specializing in hospitality (Front Office), educational technology, scenario-based learning, and curriculum development. Analysis of the data revealed that the experts reached a consensus on all elements, with consensus values exceeding 75%, threshold value (d) ≤ 0.2, and fuzzy score (A) ≥ α-cut value = 0.5. This consensus confirms the importance of these elements in developing the Front Office Instructional Module – Advise the Guest at the Community College. This research holds significant implications for lecturers, students, and the broader education system in Malaysia, promoting the adoption of scenario-based active learning as a transformative educational approach. © 2024, Southeast Asian Association for Institutional Research. All rights reserved.

Keywords

Author Keywords

Experiential learning Fuzzy Delphi customer-centric Front Office hospitality industrt scenario-based learning

Index Keywords

Author Affiliations
Faculty of Educational Studies, Universiti Putra Malaysia, Serdang, Selangor, Malaysia
Funding & Acknowledgements
Ministry of Higher Education, Malaysia, MOHE
The authors would like to thank the Polytechnic and Community College Education Department and the Ministry of Higher Education for their financial support under Hadiah Latihan Persekutuan (HLP).
References 10 References
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Document Identifiers
  • EID 2-s2.0-85196487636
  • Language English