The objectives of this research were to develop strategies to develop key competencies for transformation toward sustainability and to create and experiment with a short film to disseminate these strategies. The research sample consisted of 34 experts for a cross-impact analysis, 10 experts for creating and testing a short film, 645 students for testing the short film, and 9 research instruments. Data analysis was conducted using content analysis, odds ratios, means, standard deviations, and multivariate analysis. The results revealed that the expert development strategies included four factors of the strategy-thinking competence, eight factors involving the ability to tolerate ambiguity, eight factors of the future-thinking competence, four factors of the integrated problem-solving competence, five approaches to the ability to create new value, six factors of the capacity-building competence, five factors of the systems-thinking competence, eight approaches of methods concerning the ability to communicate, and twelve factors of the intrapersonal competence. The first three factors of each competency were used to make a short film (16 min and 15 s) through a cross-impact analysis. A short film has a high quality and standard of feasibility and propriety. The results of the knowledge assessment were fair, and awareness was high. Different regions did not affect knowledge, but different regions affected awareness. A short film has accuracy, evaluation accountability, and utility. It can be watched anytime or anywhere and can be used to develop knowledge and awareness among students in enhancing key competencies. © The Author(s) 2025.
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