INTRODUCTION. This article analyses the situation of entrepreneurship in the university, knowing and understanding the guiding actions that are implemented to stimulate the entrepreneurial spirit, as well as the development of entrepreneurial projects in university students. METHOD. A qualitative methodology was applied, with a phenomenological approach, by means of 17 semi-structured interviews with technical professionals who are experts in career guidance and entrepreneurship, including 2 lecturers of master’s degrees who work on the creation of entrepreneurial ideas; all of them belonging to 12 public and Spanish universities where the Bachelor’s Degree in Pedagogy is taught. The data obtained were analysed using a system of categories (deductive and inductive) and with the support of Nvivo software, version 12. RESULTS. The findings allow us to obtain an overall view of the entrepreneurial situation at the university, identifying the guidance methods that professionals use in counselling and guidance sessions, and highlighting the possible needs and improvements of university students in terms of entrepreneurship from the perspective of these professionals. DISCUSSION. The results obtained allow conclusions and proposals for improvement to be drawn that help to promote the development of nascent entrepreneurial projects at the university. Accordingly, this study raises important actions and implications at the level of university policy and management, improving the training and guidance of entrepreneurial professional projects that increase student impact on the labour market, and that respond to the needs detected in university students. © Sociedad Española de Pedagogía.
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