When used properly and in various contexts, social media platforms are unanimously considered essential and valuable teaching tools because younger generations are accustomed to them. They feel confident as they fit within their learned skill circle and are exposed to new trends, keeping them well-informed and motivated. This research paper explores the challenges of ESP teaching at the Civil and Mechanical, Industrial, and Maritime Faculties within Ovidius University of Constanța. It considers the benefits and drawbacks of how social media platforms can aid in addressing these challenges. There are numerous studies on the effectiveness of social media platforms, but just a few explicitly refer to their usefulness in ESP. A survey of 103 students and 6 teachers shows that social media platforms are an effective and enjoyable way to access educational resources. They improve memory and creativity, making them a good teaching method for today’s learners. These platforms support self-directed learning and are appealing to a generation that likes engaging with video content. Utilizing social media in ESP education has become prevalent; however, there remains a great deal to understand regarding its effective application for teaching and learning. © 2025 Ovidius University. All rights reserved.
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