This study looked into how the dimensions of entrepreneurship and atychiphobia affect entrepreneurial intention in a startup-friendly environment. The survey was conducted among owners and managers of small businesses. A total of 246 survey responses were used for the analysis. The variables were measured using a 7-point Likert scale. The moderating effect of atychiphobia was validated by dividing it into three dimensions: phobia of financial loss, phobia of psychological loss, and phobia of career loss. As a result, proactiveness and risk-taking were found to be positively significant in relation to entrepreneurial intention, however innovativeness was not significant. The correlation between the variables was relatively high. The findings suggested that the dimensions of atychiphobia (phobia of financial loss, phobia of psychological loss, and phobia of career loss) had no moderating effect between entrepreneurial orientation and entrepreneurial intention. Policy implications were therefore suggested based on the study findings. © © 2025 Inderscience Enterprises Ltd.
Author Keywords
Index Keywords