This study examines the role of Oman’s business schools in aligning educational initiatives with Vision 2040 and preparing graduates for the challenges of the Fourth Industrial Revolution (Industry 4.0) and beyond. A qualitative research approach was used, involving semi-structured interviews with stakeholders, including industry professionals, business graduates, business faculty, and heads of business programs. The study highlights the necessity for business schools to align with Vision 2040, focusing on skill development, innovation, and entrepreneurship. It emphasizes integrating Industry 4.0 concepts into the curriculum and fostering academic-industry collaboration. Essential skills for graduates include interpersonal, leadership, and adaptability skills, along with technical competencies. Leadership within business schools is crucial for driving transformative change through proactive industry engagement and continuous curriculum adaptation. The study advocates program adjustments to enhance job readiness, industry collaboration, pedagogical improvements, and faculty upskilling. The study is limited to institutions offering business and management programs and relies solely on qualitative data from semi-structured interviews. The findings offer strategic guidance for business education, supporting Oman’s economic diversification and the development of a skilled workforce. This research contributes to the literature on business education and organizational change, providing a foundation for policymakers to develop frameworks and policies to enhance student competencies, thereby fostering regional development in Oman and the gulf region. © The Author(s) 2026. This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).
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