Purpose: This study aims to explore the challenges faced by BA students in the Applied English program at the University of Jordan during their practicum experience, focusing on the first semester of the academic year 2022/2023. It seeks to shed light on training environment issues and workplace skills while considering the cultural and economic context of Arab countries, particularly Jordan. Design/methodology/approach: The study employed a qualitative research design using semi-structured focus group discussions. A sample of 24 students were selected through convenient sampling, ensuring accessibility as the researchers are also instructors at the same university. Data collection emphasized ethical considerations, including informed consent and ensuring privacy and confidentiality. Findings: The study identified significant challenges related to the training environments and the alignment of tasks with learning objectives. Familial and cultural factors were found to influence the students’ experiences, highlighting the importance of context-specific support. Recommendations were provided to enhance the practicum experience by improving training site selection, refining tasks and offering targeted support systems. Additionally, the study highlights the potential of virtual training environments as a future area of exploration. Originality/value: This research is among the first to address practicum challenges faced by BA students in the Arab region, with a specific focus on Jordan. By situating findings within the cultural and economic contexts of the region, the study provides unique insights for tailoring support systems and training programs. The results contribute to a better understanding of how to prepare graduates for successful careers in similar contexts. © 2025, Emerald Publishing Limited.
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