The report of the 19th National Congress of the Communist Party of China made a significant and far-reaching strategic plan for rural revitalization and clarified the core position and key role of rural revitalization in building a well-off society in an all-round way and building a strong socialist modern country. As the country’s reserve talent training base and the source of technological innovation, higher vocational colleges bear the historical responsibility of national progress and social development and shoulder the important mission of promoting rural revitalization and helping the country prosper. How to cultivate college students’ sense of responsibility and social mission and stimulate their innovative and entrepreneurial thinking is a key issue for higher vocational colleges to think about. Drawing upon the present landscape of innovation and entrepreneurship education within higher vocational institutions, this article delves into the strategic positioning of such education within the broader context of rural revitalization endeavors, explores the interplay between innovative entrepreneurship education within higher vocational institutions and the revitalization strategy of rural areas, grounded in theoretical foundations. It establishes a conceptual framework for analyzing this connection, aimed at bolstering the cultivation of rural revitalization talents through innovative and entrepreneurial education in vocational colleges. Furthermore, this investigation proposes practical approaches for implementing such education, with the ultimate aim of fostering the premium development of vocational education, thereby enhancing the overall quality of higher vocational educational institutions. © 2025 The Authors.
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