The travel and tourism sector is dynamic and constantly changing. The success of the tourism industry depends on training and certification programs for tour guides because they enhance professionalism, service quality, cultural awareness, sustainable tourism, the local economy, and the perception of the destination. The significance of training programs intended to qualify tour guides has not received much attention. Thus, the purpose of this study was to examine the training programs-curricula-for tour guides in Jordan, understand the basic professional standards for tour guides, and identify the difficulties that the training programs face by identifying their shortcomings and determining whether the academic education outcomes are compatible with the demands of the tour guide job. In order to achieve this, the study has taken a qualitative approach that is founded on content analysis of the available curricula for tour guiding training and education, personal observation, interviews with academics and professional tour guides, and a checklist. According to the study, tour guide training programs in Jordan are reasonably balanced, combining theoretical and practical elements to give guides professional guiding skills and general knowledge. However, there are certain obstacles that these programs must overcome, including foreign language proficiency, practical training shortcomings, job placement, and tour guide licensing. This study concludes by offering some insights and suggestions about training and qualification programs, such as the necessity of regularly updated curricula and training initiatives based on collaboration between academics and professional tour guides to improve training programs and increase emphasis on field trips and the practical aspect. © 2026 National Recreation and Park Association.
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