The E-learning provision in East Africa including Tanzania, Kenya and Uganda is rapid gaining its way.E-learning providers are all groups tasked with e-learning activities including design, delivery, implementationand others. The e-learning providers are surrounded by issues and challenges (main concerns).The purposed of this study was to identify and examine the main concern amongst e-learning providersin East Africa (Tanzania, Kenya and Uganda). In this study the Classic Grounded Theory ResearchMethodology was used in order to identify the main concern of e-learning providers. In the course ofrepeated encounters with e-learning providers, this study found the concept of Cultivating Recognitionto emerge as the main concern or core variable amongst these e-learning providers. The core variablewithin the Classic Grounded Theory research methodology is the main entity that accounts for most of thevariation in the data. The core variable of the theory, the basic social psychological process of CultivatingRecognition is characterized by Legitimizing and Credentializing. The process of legitimizing involvesconvincing the e-learning stakeholders that the e-learning programs and projects will be delivered in atimely, valid and sustainable manner. Legitimizing process is achieved through Collaborating (reciprocaland asymmetric), Referral Networking and Strategic alliancing. Credentializing aims to enhancethe stakeholders' belief in the e-learning providers' competence prior to the provision of the e-learningprograms and projects. While Credentializing is achieved through Endorsementizing, Result Orientingand Prioritizing Duties, Result Orienting itself is achieved through Visualizing, Professionalizing,Focalizing and Role Delineating. This study will help e-learning providers and other groups to cultivaterecognition and pave a way for their success in implementation of e-learning. © 2017 by IGI Global. All rights reserved.
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